, pub-6663105814926378, DIRECT, f08c47fec0942fa0 Top 9 Functions of a Salesperson 4289

Search This Blog

Top 9 Functions of a Salesperson

The functions of a seller are the tasks aimed at improving the commercial performance of a product or service in the market. That is typically measured by sales volume , but also by returns, buybacks, and referrals.

There are sellers who take orders when the customer comes to them (the seller at the counter of a store), and there are sellers who must go out to find the customer.

All salespeople must be creative to achieve their goal, but especially those who must go out and find their customers. A salesperson has the ability to make people do what they would not do spontaneously.

The main functions of a salesperson
Professors Thomas C. Kinnear and Kenneth Bernhardt organize the functions of a salesperson in three great phases or stages: preparation, argumentation and transaction.

Throughout the three phases, every seller must fulfill the following functions:

1- Know your product
The first function that a seller must fulfill is to investigate the characteristics, functions, uses and possibilities of the product or service that he intends to sell.

You must also know the policies and organizational culture traits that describe the manufacturing company.

This point is important, since people expect a salesperson to be familiar with the promotional messages, offers and slogans of what they sell.

Only by knowing very well what you sell will you be able to highlight its benefits and detect how to improve possible failures.

Another issue that a seller must master is that of the conditions of sale. This will allow you to offer an option that is favorable to both parties to the negotiation.

Knowing your product also implies knowing in depth the competition that it may have in the market.

2- Advise potential buyers
A good salesperson advises clients and potential buyers on how that product or service will meet their needs.

Likewise, you must inform them about how to use it to obtain the best results, where to go in case of doubts or faults and where to look for spare parts and / or accessories.

A well cared for and advised customer will be a loyal buyer and an ambassador for the brand or product, so this task requires very particular personal skills.

3- Sell
Of course, it is necessary for a salesperson to actually sell the product or service he is in charge of.

It is imperative that you sell as many units as you are capable in the shortest time possible, but you must do it with care and quality so that they are effective sales; that is to say, that they are paid and that they satisfy the client's need.

There are times when the seller is not directly the collector. In case it is, it is important that you handle the accounts properly so that you do not make mistakes that affect any of the parties.

4- Build customer loyalty
It is about striving to establish a real connection between the customer and the company.

This link is created by trying to understand the true needs of customers and doing everything possible to help them in solving the problems that the use of the product causes.

At this point it is crucial that the salesperson dedicates himself to understanding the root of the problem so that he can provide real solutions. Likewise, you must take into account the conditions of the company in the implementation of that solution.

Ideally, the sale is repeated and that requires the seller to monitor the evolution of the customer's consumption.

The seller is advised to draw up a detailed list of his customers with personal information that allows him to know and understand them better.

In fact, in the market there are automated systems called Customers Relationship Marketing (CRM), which allow you to manage this information in a faster and more efficient way.

The usual thing is that the seller has a "territory" assigned. It is your duty to plan actions so that the clients located there remain satisfied and recommend to others.

5- Attract new customers
A seller usually has sales goals within a defined time frame. That goal typically includes the number of clients you expect to have by the end of the period. This role involves approaching new territories (physical or virtual) where you can find potential buyers.

The seller must find the market niche that his product or service is missing to change that situation. Each improvement or modification that the product undergoes allows a new group of potential buyers to be generated.

The seller must bring them closer to the benefits of the product or service so that they finish making the purchase decision.

The seller must be an active search for new sales opportunities and can use the tools that work best for him.

For example, it could be useful to get new customers to have a calendar of events related to the productive sector in which your product is located.

6- Offer after-sales service
Post-sale service, as its name implies, has to do with everything that the seller can do for the customer after the sale has been finalized.

This includes actions such as:

- Provide technical service.

- Report on improvements and / or complements.

- Provide guidance on solutions to problems with the product or service.

- Inform about the places where you should go for spare parts

- Inform about the existence of related products or services.

7- Give feedback to the company
Just as a salesperson is expected to inform the customer about all the ways in which he can make better use of the product or service, he is also expected to inform the company about everything that can contribute to improving sales.

You must communicate possible errors in the processes and propose the improvements that you consider appropriate and pertinent.

It must also provide data on the most common concerns among customers and the actions that the competition is implementing in the company. This means that the salesperson must work hand in hand with the company's marketing team. You must be an active participant in market research.

Your voice should be taken into account when planning changes to the product or its marketing terms.

8- Take care of your image
Another of the responsibilities of a seller is to take care of his own image, since he becomes the first contact with the customer. It is the face of the company.

Its image must be adapted to the corporate image and the clients it will serve.

Likewise, the company must seek continuous training that includes training in soft skills, such as knowing how to express oneself, having comfortable and professional styles of dress, among others.

9- Prepare and communicate a sales report
A salesperson must offer a report that reflects the results of his management in contrast to his objectives.

This report has a periodicity that the company defines and should reflect information related to:

- The seller's route.

- Clients served.

- Clients captured.

- Sold products.

- Collections made.

- Claims collected and / or resolved.

- Returned products.

Some characteristics of a good salesperson
Some of the qualities or characteristics that a person should possess in order to fully fulfill the functions of a seller are the following:

- Honesty.

- Customer orientation.

- Determination.

- Good attitude.

- Healthy self-esteem.

- Self-confidence.

- Enthusiasm.

- Perseverance.

- Empathy.

- Assertive communication.

- Ability to persuasion.

- Competitiveness.

- Identification with the company.

- Passion for his work.

Annuities Meaning

Finding Travel Insurance For Cancer Diagnosis

How Does the Stock Market Work

Top 10 Ways to Make Money Online

10 Legit Ways to Make Money and Passive Income Online

10 Ways To Cut Your Health Care Costs

The Ultimate Assurance of Buy-sell Agreements

5 Tips to Prepare for Your Property Settlement

8 Habits of Wealthy and Successful People

Why Millennials Choose to Buy Home

7 Tips Every Homeowner Need to Know About Insurance

8 Tip on Homeownner Insurance

10 Question You Should Ask Mortgage Lenders

How Much is My Car Accident Settlement Worth

200 Business Movement News

150 Financial Tip You Should Know

Essential List of Mortgage Application Document

Prepare Yourself Before Investing in Stock

Shopping is the Right Way Without Debt

Factors Affecting Home Loan Rates

Using Credit Cards With No Debt

Plan for Business Loans

Step Before Buying Insurance

Choosing Life Insurance

How to Get Cheap Car Insurance

If in Debt With a Credit Card

Type of Insurance

How to Request a Claim

Deposit With Banks or Take Out Insurance

Why Do We Need Life Insurance

Insure Assets and Liabilities How is It Different

Contract for Buying a House

Happy if in Debt

Can Not Pay the Car Installments

16 Most Important Car Insurance Terms

Want to Use Urgent Money Where Should I Request a Loan

Save Money in Stocks

How to Have a Home

Plan Before Retirement

Plan for Repayment Carefully

50 Financial Movement You Should Know

How You Can Hit the Heights While Plunging to the Depths

10 Ways to Cut Your Health Care Costs

Tips for Handling an Employee's Departure

How to Get Your Product Onto Retailers' Shelves

A List of Pointers for Low-cost Promotion

A Field Guide to Office Colleagues

How to Get Your Tqm Training on Track

4 Excuses to Use Unconscious Credit Cards

Be Careful Terms of Insurance Agreement

Changing a Home to Pay Off Debt

Want Money to Invest

Credit Card Addiction Symptoms

How to Manage Credit Card Debt if Lose Job

What is Private Fund

Loans for Education

10 Things That Lead to Poverty

Do Not Overlook Insurance

There Are Also Saving on Debt

10 Things You Need to Do Before Retiring

Seed Funds for the Smallest Start-ups

Health Insurance Managed Care Can Cost More

States Go for Bold Changes

Outside Directors: How They Help You

Helping Your Children Plan for a Distant Future

The Tax Advantages of a Home Office

Job Skills Have Declined Firms Say

American Get More for Their Money

Boost Your Problem-solving Power

Finding the Essence of Good Sales People

Suggestions on Selling Your Service Firm

Warming to the Idea of Customer Feedback

It's Timely to Consider Still Another Inequality

More Tax Cuts Coming

Vice Presiddency Becoming More Attractive Goal

Turn Anger Into an Asset

Making the Most of Trade Shows

Ideas for Making the Most of Time on the Road

The Benefits of Smart Inventory Management

Policies That Protect a Company's Good Name

Market-neutral Funds May Offer Solace if Stocks Tank

Bargains in Business Insurance

Bills Would Affect the Hiring of Skilled Foreign Workers

The Ups and Downs of a Postal Rate Proposal

Locking on to Teamwork

Nurturing Part Timers to Be Entrepreneurs

Holding Things Together When Selling A Location

Knowing When Cut The Cord

A New Selling Approach Makes Fashion Sense

Too Much Team Harmony Can Signal Trouble

Oiling The Wheels Of Consumer Satisfaction

Networking 101: Seeing And Being Seen

Nuts About Snack Food

A Jet-Powered Takeoff

Grooming For Success

Switching to Self Insurance

Promoting A World Ethical Standard

Help Wanted Desperately

How to Get a Yes From Your Banker

Lawmakers Have Their Work Cut Out For Them

Making The Climb Onto Store Shelves

Hammering Home Performance Incentives

Have You Seen Your Banker For Your Annual Checkup

Protect Your Company's Proprietary Information

Adding Some Byte To Retirement Plans

From The Ground Up

Pluses And Pitfalls In Voice Mail

Lawmakers Have Their Work Cut Out For Them

Making The Climb Onto Store Shelves

Market Bulls Battle A Case Of Nerves

Check The Fine Print In Picking A 401 (k) Plan

5 Pitfalls Make Your Work Inefficient

Wrong Stock Investing

What is a non life insurance

5 things to do if you want to succeed

5 steps Emphasize the use of credit cards correctly

Unemployment can be saved by doing 5 steps

Obstacles that prevent from saving

Want to be rich do these 3 things

New to the stock market

Change the attitude of saving with 3 steps

Home loan Not difficult anymore

Start investing is not difficult

Come check the finance health

Live 3 items for solving the poor

5 wrong financial views Risking destruction

4 things that should not be overlooked for Save money

Wise financial planning techniques for the family

5 mistakes checklist when buying insurance

5 reduce the risk of doing business

3 risk levels that must be known before investing

Advantages and disadvantages of Requesting a loan

Saving The US Economy

What price loyalty at Vodafone

Alphabet soup and economic recovery

Our growing nostalgia for commuting

Financial alchemy

Personal credit

4 principles of financial success

Buying housing is not a big deal anymore

Essential insurance

How to teach your child to be wise With the use of money

6 Collection techniques That a salary man needs to do

How to choose a credit card that best suits your needs

Beware The Scammers out to empty your bank account

Avoid The Traps Set By Estate Agents

10 Ways To Cut Your Health Care Costs

What is the stock market

Adjust the idea of adding value to your business

How ready are you for down

10 techniques to use money

10 Ideas To Conquer Stocks

10 Year Retirement Plan

Factors That Make Your Finances Worse

Eliminate 5 Weaknesses to Create Success in SME

Retirement Investment Plan Longevity Simpler

5 Secrets to Financial Freedom

How to Invest Without Losing

Do We Need Too Much Money

8 Alarms When Finances Are in Trouble

How to Use Money Saving Techniques

Credit Card Debts Not Difficult Anymore

No comments:

Post a Comment

Popular Posts